The Pawgos project…

Saturday, May 14, 2022

I wanted to bring an idea to form, give it life and serve as a representation for the skills that it takes to make this kind of journey.

The idea of fun, interactive modular cat habitats has been tickling my imagination for awhile. The problems of providing good quality cat trees have been numerous and ongoing:

Price, quality, usability, not to mention the how the cats, the main clients, consider the product.

I want to create an fictitious company that provides solutions to these problems. I want this company to have a product line that is interesting, affordable and interchangeable. I want this product line to have marketability and an authentic brand.

So far, I have parsed this project into 3 main work-groups:

Branding, Materials and Website

As I am so clumsy with so many of the tools needed to accomplish this, I will also be experimenting and documenting my efforts.

Each of these work-groups involves tools, processes, mindsets that are new and unfamiliar to me. I will try to define the operations, resources and expectations of each of these groups. To do this, I need to do some brainstorming. I will use Figma as a brainstorming tool (Pawgos Discovery).